ไทย
English
The TBN JUMP Strategy — officially branded "JUMP+" — is TBN Corporation Public Company Limited's long-term plan for 2026-2028.
The TBN JUMP Strategy — officially branded "JUMP+" — is TBN Corporation Public Company Limited's long-term plan for 2026-2028. It was launched under the Stock Exchange of Thailand's JUMP+ program. The plan focuses on transforming TBN into a Digital Transformation leader. Specifically, it relies on world-class Low-Code and AI technology. As a result, the company targets net profit growth to 70 million baht by 2028. This growth is driven by three core strategies. These center on product innovation, operational efficiency, and aggressive expansion through M&A or joint ventures. In addition, stronger corporate governance supports this sustainable growth.
Mr. Thipat Sundrarajun, Chief Investment Officer of TBN, said joining the JUMP+ program marks a major milestone in strengthening the company's capabilities. TBN is ready to drive net profit growth toward its 70 million baht target through three core strategies.
TBN JUMP Strategy 1: Building Proprietary Solutions
The first strategy focuses on developing the company's own products and proprietary solutions, shifting TBN's role from a service provider to a product owner. In 2026, the company will focus on the banking and financial sector with its comprehensive "End-to-End Lending" solution. TBN targets 20–30% revenue growth from this segment in 2027, rising to 40–50% by 2028, while maintaining a high gross profit margin of 40–50% — reflecting the added value of its proprietary technology.
Strategy 2: Boosting Operational Efficiency
The second strategy involves restructuring processes and improving operational efficiency (Internal Process Re-engineering) to strengthen profitability. TBN is focused on boosting operational efficiency through organizational restructuring and adopting data analytics for cross-functional performance tracking, maximizing personnel productivity. As a result, the company targets EBIT margin growth from 5–7% in 2026 to 13–18% by 2028, strengthening its overall financial position.
Strategy 3: Aggressive Expansion Through M&A and Joint Ventures
The third strategy centers on inorganic growth. Beyond organic growth, TBN is pursuing mergers and acquisitions (M&A) and joint ventures (JV) with specialized partners to expand into new, high-potential industries. The company targets an overall net profit margin of 10–20% within three years.
TBN Strengthens Governance Alongside Its Business Plan
In addition, on the governance front, TBN plans to strengthen its anti-corruption measures, whistleblower reporting systems, and information security governance. The company also targets reduced greenhouse gas emissions alongside stronger environmental and social management, building a transparent foundation that strengthens confidence among investors and stakeholders long-term.
Driving forward under this plan marks a pivotal shift for TBN — from software service provider to regional tech platform. This transformation will help create a clearer, more stable recurring revenue structure. The company remains confident it can achieve its 70 million baht profit target as planned, while delivering sustainable returns to shareholders.
This plan isn't just about financial targets — it reflects a comprehensive structural shift across the organization, from how the product team approaches development to how the company tracks performance through data-centric systems. As a result, the plan's success depends on all three strategies working together, rather than relying on any single approach alone.
Investors tracking Thailand's technology sector may see this direction as consistent with a broader trend among mid-sized tech companies — shifting from custom development services toward building proprietary products that generate more stable recurring revenue. This model reduces long-term revenue volatility and increases enterprise value in the eyes of institutional investors. Ultimately, the TBN JUMP Strategy positions the company as a regional tech platform, moving beyond traditional software services.
Organizations interested in TBN's End-to-End Lending solution — the core of this strategy — can learn more at the Lending Management System page.
Frequently Asked Questions
Q: What is TBN JUMP Strategy?
A: It's TBN's long-term strategic plan for 2026–2028 under the Stock Exchange of Thailand's JUMP+ program, focused on Digital Transformation through Low-Code and AI, targeting 70 million baht in net profit by 2028.
Q: What are the three core strategies under TBN JUMP+?
A: Strategy 1 develops proprietary solutions like End-to-End Lending. Strategy 2 improves internal operational efficiency. Strategy 3 expands the business through M&A and joint ventures.
Q: What EBIT margin growth is TBN targeting by 2028?
A: TBN targets EBIT margin growth from 5-7% in 2026 to 13-18% by 2028.
Adapted from eFinanceThai
